"It's not how good you are, It's how good you want to be" - Paul Arden

MARKETING 界明人- Paul Arden寫的
"It's not how good you are, It's how good you want to be"


花30分鐘就可以睇晒的POCKET BOOK, 但內容的涵義卻讓我們受用一世.

其中一篇 "It's all my Fault" 特別令有錢人印象深刻:

"If you are involved in something that goes wrong, never blame others. Blame no one but yourself.

If you have touched something, accept total responsibility for that piece of work.

If you accept responsibility, you are in a position to do something about it.

Here are some common excuses for failure:

1. It was a terrible brief.

2. I need a better partner.

3. There wasn't enough money to do it properly.

4. The director didn't listen to me.

5. I was too busy on other projects.

6. I wasn't given enough time.

7. The client took out the best ideas.

Most of these grievance are every day on every job. That won't change.

The point is that, whatever other people's failings might be, you are the one to shoulder the responsibility.

There are no excuses."